Employer branding promotes the attributes and qualities, often intangible, that make an organisation distinctive, promise a particular kind of employment experience and appeal to those who will thrive and perform best in its culture. Employer branding remains relevant in uncertain economic times and particularly in a marketplace where there are skill shortages and organisations competing for talent.
Discovery – understanding how your employer brand is perceived by various stakeholders.
Creation – helping you build a clear picture of your organisation stands for, offers and requires as an employer.
Implementation and communication – introducing the brand and applying it both internally and externally.
Review and optimisation – checking progress and maintaining momentum.